CUSTOMER PORTFOLIO MANAGEMENT
AZ Payments Program offers a 4-step process to continuously boost customer satisfaction and returns:
Identify and track the most important KPIs for your business. Tie them directly to customer satisfaction and revenue generation.
Use your KPIs plus other customer data to segment your customer population. Implement continuous testing to identify the best ways to drive KPIs within each segment.
Extract and scale learnings across the customer portfolio to continuously enhance customer relationships. Deliver the right offers and experiences to the right customers at the right time.
Create smart-bundles to simultaneously increase customer satisfaction and basket size. Drive enrollments. Improve speed of pay. The AZ Payments Group methods can be applied to drive any improvement in customer relationships.